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Published from 2003 through 2008.
Back issues of our former quarterly newsletter are available
here for download. Also see our
current monthly newsletter, Making Waves.
Article Index
General and Company News |
Business Planning and Management |
Marketing, Advertising & Promotional Tips
| Business Branding & Identity |
Web Site & Internet Marketing |
Marketing Materials |
Case Studies
General and Company News
For Your Convenience: New Features at puretalent.net (Spring
2007)
Pure Talent Turns 5! (Winter
2007)
A New Year, A New Site (Winter
2006)
Teapots for Two: Here’s another example where design makes a
difference (Winter
2004)
Professional Web Design Does Matter to Your Customers (Fall
2003)
Pure Talent’s New Site Takes the Bronze (Fall
2003)
Why Insist on Professional Graphic Design (Summer
2003)
Pure Talent Goes Gold (Spring
2003)
Pure Talent
Takes the Silver (Winter
2003)
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Business Planning and Management
The Economy:
It's Not All Bad (Fall 2008)
Why Marketing
During a Recession is a Smart Strategy (Summer
2008)
Celebrate Earth
Day and Save Green by Going Green (Spring
2008)
Getting Less Junk Mail (Spring
2008)
Riding Out the Slow Economy (Spring
2008)
It's a New Year.
Is it Time for a New Direction? (Winter
2008)
A Fresh Approach to Recordkeeping (Winter
2008)
Be Aware - The Taxman Bites (Winter
2008)
Winterize Your Business (Fall 2007)
It’s a New Year, Entrepreneurs: Dare to Dream Big (Winter
2007)
Seven Little Steps to Your Big Dream (Winter
2007)
Mind Your C’s and P’s: Growing Your Business with the Right
Knowledge (Fall 2006)
Things to Consider When Naming Your Business, Product or
Service (Summer 2006)Secrets Revealed: What Successful Entrepreneurs Know and Do
(Fall 2005)
Profiting from Quality Customer Service (Fall
2005)
Give Uncle Sam a Smaller Bite (Spring
2005)
Effective Business Planning for Starting Your Business (Spring
2005)
It’s a New Year: Time to Get Things in Order! (Winter
2005)
Can you be trusted? How to establish credibility for your
business (Winter
2005)
April is National Humor Month; What Humor Can do for Your
Business (Spring
2004)
It’s Tax Time and Uncle Sam’s Bearing Gifts (Spring
2004)
4 Steps to
Business Success (Summer
2003)
Business Resolutions for the New Year (Winter
2004)
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Marketing, Advertising & Promotional Tips
Obama, a
Marketing Genius! (Fall 2008)
Change You Can Profit From (Fall
2008)
Your Sales Stimulus Package (Fall
2008)
Low Cost
Marketing Methods (Summer 2008)
The Courtship of a Customer (Summer
2008)
Referral Rewards (Summer 2008)
Marketing Focus:
Search Engine Advertising (Winter
2008)
Marketing Focus: Email Marketing (Fall
2007)
Turn Traffic into Profit: Advertising During Your Commute (Fall
2007)
Marketing Focus: Radio Advertising (Summer
2007)
What to Say: Creating a Compelling Advertising Message (Summer
2007)
Motivate Them to Move: Ten Reasons Consumers Respond to
Advertising (Summer 2007)
Marketing Techniques Designed to Create Awareness (Winter
2007)
Be Remarkable! Get Everyone Talking About You (Winter
2007)
Successful Advertising Techniques for Small Businesses (Fall
2006)
Getting the Word Out: Successfully Promoting Your Business (Spring
2006)
24 Low-Cost Ways to Promote Your Business (Spring
2006)
Taking the Direct Approach: Promoting Through Direct Mail (Spring
2006)
Developing a Winning List: Where to Find Your True Prospects
(Spring 2006)
Marketing Help is Here: New Workbooks Available from Pure
Talent (Winter
2006)
Networking for Success: Building Beneficial Business
Relationships (Fall
2005)
Writing that Sells: Work with AIDA for Marketing Success (Spring
2005)
Guerrilla Marketing Weapon #1: The Marketing Plan (Winter
2005)
What Color is Your Company: Expressing your Business Image
with Color (Winter
2005)
The Anatomy of a Marketing Plan (Winter
2005)
Prospecting: The Hunt for New Customers (Fall
2004)
Join the Club! Memberships have their Privileges (Summer
2004)
Equipped to Schmooze, The Essential Networking Kit (Summer
2004)
Get the Most
Out of Your Marketing Budgets (Spring
2004)
The Seven-Step Guerrilla Marketing Plan (Spring
2004)
360 Days of Marketing: Using Calendars to Promote Your
Business (Winter
2004)
Dropping the Right Tagline Means Business (Fall
2003)
July is National
Anti-Boredom Month; Spruce up your marketing materials
(Summer 2003)
Penny-Saving Ways to Promote Your Business (Summer
2003)
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Business Branding and Identity
Ways to Differentiate (Summer 2007)
What Makes Your So Different? Defining your Business Brand (Summer
2007)
Stay the Course: Use Consistency and Repetitiveness to Build
a Strong Brand (Fall
2006)What’s Your Letterhead Really Saying About You? (Fall
2005)
Branding Your Business: Creating a Business Identity That
Endures (Summer
2005)
Piecing It Together: Your Complete Brand Package (Summer
2005)
Logo Strategy: The Right Symbol for Your Brand (Summer
2005)
Locking It Up: Protecting Your Business Identity (Summer
2005)
Do You Need a
Company Logo? (Spring
2003)
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Web Site and Internet Marketing
Content: The New
Search Engine Criteria (Summer
2008)
Blogs, Podcasts
and Webinars: What is all this web technology? (Spring
2008)
Maximizing the Web for Business: Networking Opportunities on
the Internet (Fall 2007)
Elements of a Successful Web Site (Spring
2007)
Sit Back and Relax: Let Your Web Site Do the Work (Spring
2007)
Think Locally: Improve Your Ranking in Search Engines by
Going Local (Spring
2007)
Still think you don’t need a web site for your small
business? (Summer
2006)
Does your Web Site Measure Up? Deciphering valuable web site
statistics (Summer
2006)
Is Your Web Site Out of Date? (Winter
2006)
Why Successful Web Sites Lack the Bells & Whistles (Winter
2006)
Keep Your Web Site Visitors Happy (Winter
2006)
Keep Web Site Visitors Coming Back for More (Fall
2004)
Are You Still Operating Without a Web Site? (Winter
2004)
If you build it, will they come? Getting visitors to your
web site (Spring
2004)
Selling Your Products Online (Summer
2003)
Web Site Q&A (Spring
2003)
Do You Need A
Web Site? (Winter
2003)
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Marketing Materials
Postcards: The Answer to Your Small Marketing Budget (Spring
2006)
The Essential Marketing Materials Every Business Should Have
(Summer 2006)
Guerrilla Marketing Weapon #8: Business Stationery (Fall
2004)
Tick Tock – Time’s Up! Did you make the right impression? (Fall
2004)
A Well-Equipped Marketing Arsenal (Fall
2004)
Guerrilla Marketing Weapon #57: Brochures (Summer
2004)
How to Develop a Successful Brochure (Spring
2003)
Get the Most Out of Your Business Card (Winter
2003)
Your Graphic Design Needs: Business Success Essentials (Winter
2003)
Small Quantity Printing (Winter
2003)
Business Card: A
Marketing Wonder (Winter
2003)
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Case Studies
Client Case Study: Portraits On the Spot (Summer
2004)
Pure Talent
Client Profile: Lasting Tributes (Spring
2003)
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